Problem:
Utilize existing visual elements from Microsoft to identify and unify XBOX 360 communications and branding initiatives focused on extreme sports, racing gamers and youth events.
Research/Process:
Xbox as a brand entity touches a vast range of audiences, from children to adults, online gamers and X-game'ers. My initial step was to identify the key audience groups that extreme sports, racing games and supporting events targeted. Then, by identifying the "thrill-seeker" mentality as the commonality between all three audiences, I was able to utilize Microsoft's existing elements in a new way to unify branded experiences online and in the real world for this common user.
Utilize existing visual elements from Microsoft to identify and unify XBOX 360 communications and branding initiatives focused on extreme sports, racing gamers and youth events.
Research/Process:
Xbox as a brand entity touches a vast range of audiences, from children to adults, online gamers and X-game'ers. My initial step was to identify the key audience groups that extreme sports, racing games and supporting events targeted. Then, by identifying the "thrill-seeker" mentality as the commonality between all three audiences, I was able to utilize Microsoft's existing elements in a new way to unify branded experiences online and in the real world for this common user.
